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AdWeek

Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns- Very Busy Brands

Instilling Trust in Agencies Again – Adweek

When McDonald’s awarded its business to Wieden+Kennedy last month, the entire agency world should have celebrated—or at least taken notice. Since when could a creative agency with a clear competitor on its roster (KFC) even be considered…
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