6 Factors Behind Lasting Behavior Change
Our work and home lives have been turned upside-down by COVID, and many businesses have had to…
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How Associated Memorable Moments Drive Brands
Let’s start by defining what we mean by ‘brand’? Brand is a term which is often used to describe a business. A…
6 Concepts For Competing Differently In Uncertainty
Many of us are reading more than usual these days – perhaps one of the scarce positive aspects of…
How Brand Extensions Strengthen Brands
During a pandemic might not seem to be a good time to create a brand extension. However, creating a brand…
5 Steps To Business Reinvention
We’ve seen how tech-oriented companies have thrived in the pandemic, from Amwell in telemedicine…
Brands Must Beware Of Data Reliance
Data are important. And, data are increasingly used to help us in all areas of society. However,…
Value Tagging: A New Attention Model For Brands
One powerful statistic made me rethink the way we, as marketers, approach gaining our audience’s attention.
What…
5 Keys To Innovating A Future Of Value
We are all innovators now.
Covid-19 demanded new behaviors if companies were to survive. Speed, ongoing…
Building A Multisensory Brand
In addition to visual and sonic brand strategies, Mastercard has also embarked on a journey to tap…
Using The Uncertainty Matrix For Strategic Planning
More so than perhaps any year since 1945, 2021 brings both great hope and tremendous challenge. For businesses…