Barron’s Is Bringing Finance to Prime Time With New Show on Fox Business Network – Adweek
Barron’s, the weekly financial publication, is coming to TV for the first time. Its new show, Barron’s Roundtable, premieres Friday at 10 p.m. on the Fox Business Network.
Barron’s editor at large Jack Otter will host the show, which “will bring to life Barron’s and Barron’s approach to covering the financial business world,” said Almar Latour, publisher and evp of Barron’s Group.
Barron’s Roundtable will include a mix of some pretaped segments and mostly live discussions with reporters talking through the news with CEOs and investors from the business community. It will prioritize “actionable insight,” Latour said.
Given the 30-minute format, they’ll have to make “every minute count,” Otter said, adding that the coverage will be more forward-thinking and predictive of where the market, and particular investments, are heading.
“We’ve made Fridays the destination for smart and in-depth business coverage for everyday Americans who aspire to have financial freedom, and we’re excited to add [Otter] to our formidable lineup,” Lauren Petterson, president of the Fox Business Network, said in a statement.
The show will follow Maria Bartiromo’s Wall Street at 9 p.m. and WSJ at Large with Gerry Baker at 9:30 p.m. Barron’s is a property of Dow Jones & Co., which is owned by Fox News’ corporate sibling, News Corp.
“This is part of a broader effort to get the expertise of Barron’s to different platforms and to the largest possible relevant audience,” Latour said. “Our operating principle is that there’s a global community and a community that is sizable and powerful that craves the kind of expertise that Barron’s reporters and Barron’s Group reporters produce.”
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