Chicken Licken: Soul Sister

Description

Inspired by the meal’s name, the brand deviates from its famous long-format film style. Bringing the Soul Sisters to life in six 45” spots, and one 20” spot. An integrated campaign approach which looks to include elements such as TV, social media, digital, outdoor and activations, aiming to resonate and delight. Each film depicts a scene where a sister needs some encouragement or celebration, and the Soul Sisters show up in support. They are backup singers in real life, there to back our sisters up. They embody women who reach out to help a fellow sister. Showcasing a more cohesive female bond where women support, shine a light on and show up for each other in various different situations.

Film advertisement created by Joe Public, South Africa for Chicken Licken, within the category: Food.

Advertising Agency: Joe Public United, South Africa



Group Chief Creative Officer:
Pepe Marais



Chief Creative Officer:
Xolisa Dyeshana



Executive Creative Director:
Roanna Williams



Senior Art Director:
Natalie Walker



Senior Copywriter:
Jeanine Vermaak



Copywriter (Supermarket):
Tshepo Tumahole



Group Account Director:
Amber Mackeurtan



Head of TV and Radio:
Di Cole



Lead Actresses:
Gugu Dhlamini, Nancy Sekhokoane, Kanyi Nokwe



Choreographer:
David Matamela



Production Company:
Romance Films



Director:
Greg Gray



Exec Produce:
Helene Woodfine



Director of Photography:
Paul Gilpin



Production Art Director:
Keenan McAdam



Wardrobe Stylist:
Bridget Baker, Sandra Smit



Editor & Company:
Ricky Boyd / Deliverance



Visual Effects Company:
Chocolate Tribe



Music Company/Composer/Sound:
Howard Audio / Adam Howard



Post Production Online:
Jean Du Plessis / Chocolate Tribe



Post Production Offline:
Ricky Boyd / Deliverance



Colourist:
Craig Simonetti



Head of Wigs and Hair:
Daleen Badenhorst



Head of Make-up:
Marilyn Du Preez



Client:
Chantal Sombonos van Tonder


Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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