Chicken Licken: Soul Sister


Inspired by the meal’s name, the brand deviates from its famous long-format film style. Bringing the Soul Sisters to life in six 45” spots, and one 20” spot. An integrated campaign approach which looks to include elements such as TV, social media, digital, outdoor and activations, aiming to resonate and delight. Each film depicts a scene where a sister needs some encouragement or celebration, and the Soul Sisters show up in support. They are backup singers in real life, there to back our sisters up. They embody women who reach out to help a fellow sister. Showcasing a more cohesive female bond where women support, shine a light on and show up for each other in various different situations.

Film advertisement created by Joe Public, South Africa for Chicken Licken, within the category: Food.

Advertising Agency: Joe Public United, South Africa

Group Chief Creative Officer:
Pepe Marais

Chief Creative Officer:
Xolisa Dyeshana

Executive Creative Director:
Roanna Williams

Senior Art Director:
Natalie Walker

Senior Copywriter:
Jeanine Vermaak

Copywriter (Supermarket):
Tshepo Tumahole

Group Account Director:
Amber Mackeurtan

Head of TV and Radio:
Di Cole

Lead Actresses:
Gugu Dhlamini, Nancy Sekhokoane, Kanyi Nokwe

David Matamela

Production Company:
Romance Films

Greg Gray

Exec Produce:
Helene Woodfine

Director of Photography:
Paul Gilpin

Production Art Director:
Keenan McAdam

Wardrobe Stylist:
Bridget Baker, Sandra Smit

Editor & Company:
Ricky Boyd / Deliverance

Visual Effects Company:
Chocolate Tribe

Music Company/Composer/Sound:
Howard Audio / Adam Howard

Post Production Online:
Jean Du Plessis / Chocolate Tribe

Post Production Offline:
Ricky Boyd / Deliverance

Craig Simonetti

Head of Wigs and Hair:
Daleen Badenhorst

Head of Make-up:
Marilyn Du Preez

Chantal Sombonos van Tonder

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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