Fritos Film Advert By R/GA: Carry The Load

Fritos, the flagship brand of PepsiCo’s Frito-Lay division, is teaming up with Carry The Load, a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes, to produce nearly 22 million specially marked bags to honor past and present heroes. The number of bags is symbolic in that it represents the total members who have served in the American military throughout history (including active-duty). To further its commitment, the brand will also donate $100,000 to Carry The Load to support its ongoing efforts to provide healing services via non-profit partners for the mind, body and soul of our warriors.

 

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