LÖSEV-Lösemili Çocuklar Vakfı: My Dear Brother


The big idea was to create an alternate ending for one of the saddest movie (Title: My Dear Brother-1973) of Turkish cinema history. The film was about a little boy with leukemia. His biggest wish was to have a television at home, his older brothers were trying everything to get it for him, but unfortunately he was dying just before he can watch it. So in order to highlight the fate changing role of the LOSEV, we've decided to change the famous final scene of the movie with a happy ending. In this new final scene, the big brother brought the television home, just like in the original film, but instead of finding his little brother dead, he waked him up and they started to watch the television together with joy.

Integrated advertisement created by Rafineri, Turkey for LÖSEV-Lösemili Çocuklar Vakfı, within the categories: Health, Public Interest, NGO.

Advertising Agency: Rafineri Advertising Agency, Istanbul, Turkey

Executive Chief Officer:
Emre Kaplan

Creative Director:
Ali Şener, Kerim Gürsel, Doğu Göcük

Art Director:
Burçak Beşlioğlu, Aytaç Şahin, Özge Ateş, Asya Aydın

Anıl Tiryaki

Faruk Terzi

Şafak Serter

Account responsibles:
Erbek Onur, Nazlı Elibol

Production company:

Bahadır Karataş

Post production company:
1000 Volt

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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