Oracle Innovation: Douze Points to Artificial Intelligence


ORACLE UK & Israel wanted to explore human creativity through technological innovation and what better to do so than to create an Artificial Intelligence Eurovision song that celebrates 7 decades of this melodramatic, kitschy & campy song competition. The project team fed hundreds of Eurovision songs – melodies and lyrics – into a neuron network. Then, algorithms produced thousands of new tunes and lines of verse, from which a few musical units were carefully selected and “welded” into a song.

The result is a Eurovision song that comprised entirely of material written and composed by Artificial Intelligence, titled "Blue Jeans & Bloody Tears". A duet on disillusioned love between man and machine, that became the Eurovision unofficial anthem of 2019. Because this year's Eurovision has been hosted by Israel for the 4th time, we reached out to legendary singer Izhar Cohen (Israel's first Eurovision winner, 1978) and musical producer Avshalom Ariel (Israel's 4th Eurovision winner, 2018) to take part in this hilarious, weird and catchy outcome.

Experiential advertisement created by Allenby, Israel for Oracle Innovation, within the category: Electronics, Technology.

Advertising Agency: Allenby Concept House, Nimrod Shapira

Creative Director:
Nimrod Shapira

Song Curation:
Amir Shoenfeld

Song Production:
Avshalom Ariel

Additional song curation:
Ben Scheflan, Nim Shapira, Avshalom Ariel, Eran Hadas

Karni and Saul / Sulkybunny

Title design:
Adam Blufarb

Eliran Bichman

Lyrics generation:
Eran Hadas

Senior Business Development leader, Oracle Israel:
Asaf Sobol

Innovation engineer, Lead data scientist, Oracle UK:
Andy Welch

Senior Innovation engineer, Oracle UK, Ireland & Israel:
Asaf Lev

Senior Director of Innovation, Oracle UK, Ireland & Israel:
David Cottee

Midi conversion and Music consultation:
Micha Gilad

Additional Midi conversion:
Ann Streichman

Sally Gillis, Shirley Gal

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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