Ponle Corazon: Available Cans


Description

In Peru, pediatric cáncer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon" does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can.

We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise.

Ambient advertisement created by DDB, Peru for Ponle Corazon, within the category: Public Interest, NGO.

Advertising Agency: Fahrenheit DDB, Lima, Peru



Executive Creative Director:
Ricardo Chadwick



Creative Director:
Sergio Franco



Head of Art:
Luciano Leone



Art Director:
Rudy Camones



Copywriter:
Aldo Silva



General Account Director:
Alberto Goachet



Account Director:
Andrea Gomero



Production:
Vane Díaz / Alexandra Barrio



Planning:
Renato Arauco / Mario Benites / Diego Tamaki



Production Company:
Rebeca



Director:
Manuel Oxenford



Audio Company:
Zumba


Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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