In Peru, pediatric cáncer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon" does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can.
We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise.
Executive Creative Director: Ricardo Chadwick
Creative Director: Sergio Franco
Head of Art: Luciano Leone
Art Director: Rudy Camones
Copywriter: Aldo Silva
General Account Director: Alberto Goachet
Account Director: Andrea Gomero
Production: Vane Díaz / Alexandra Barrio
Planning: Renato Arauco / Mario Benites / Diego Tamaki
Production Company: Rebeca
Director: Manuel Oxenford
Audio Company: Zumba