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CES 2019: 5 Questions With Lenovo

Gina Qiao, SVP, CMO of Lenovo on the launch of their smart devices, partnering with a network of companies to deliver a connected ecosystem centered around the customer. The post CES 2019: 5 Questions With Lenovo appeared first on brandchannel:. Images are for reference only.Images gathered automatic from google.All rights on the images and the…
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Want 100K Colleagues to Think Brand First?

The following guest post is by SAP senior director Joe Pantigoso.  How do you get brand-first thinking and behavior on the radar of colleagues across a company? Getting the attention of folks who don’t necessarily see brand as their job since they’re not in marketing roles. Here are some lessons learned from experience helping colleagues build…
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brandchannel: 5 Questions with Airbus

Airbus – the aerospace pioneer and manufacturer – have spent the best part of the last 40 years growing to become one of the world’s top two commercial aircraft manufacturers, alongside Boeing. The Airbus A380 alone has already flown over 190 million passengers, and it’s highly likely that you’ve already coasted in one of their jets. Holger
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5 Questions with Tina Sharkey, co-founder & CEO, Brandless

On any given day, if you were to visit the Brandless headquarters in San Francisco, you will see something unexpected for a fast-growing e-commerce startup: employees in every department at their desks, hand-writing a thank-you note to a customer. “I want all of us to have a relationship with the people we serve. We don’t even track the…
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5 Questions With National Geographic EVP Emanuele Madeddu

The list of the most influential names on Instagram is as you might expect: a roll call of the worlds most talented unicorns – Ronaldo, Beyonce, Bieber and Messi, to name a few. But right between Nicki Minaj and Khloe Kardashian is an outlier. The National Geographic, the activist storyteller that turns 131 years young this month, is right…
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