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Branding Strategy

Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals build strong brands. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree
perspective of the rapidly evolving disciplines of brand strategy and brand management.

The Rebranding Of America

The Presidential campaign is over, but the campaign to restore America has just begun. People are the fabric of any democracy and the frayed narrative of our Union must be rewoven to include everyone. From the perspective of looking at brands as belief systems, there are several things that we need to consider. Our origin myth…
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