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Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO. Kaizen CEO and founder Peter Reis- Campbell says: “It’s an exciting time for…

Since its launch in November, the Ad Net Zero initiative, set up by the Advertising Association, ISBA and the IPA to help reduce carbon emissions in the ad industry, has signed up a good list of supporters — who are also donating funds — although there are some notable exceptions. Holding companies Dentsu, WPP, Havas, Accenture…

Vodafone and Disney are launching a “smart kids watch” called Neo. with a campaign by One Green Bean. In it they venture into that trickiest of territory (for a commercial), idiots from an agency making a commercial. Only this time it’s kids. Model David Gandy is the one who’s forgotten never to work with children ... The post Vodafone and Disney's…

Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland. Clockwork was founded in 2010. UK clients already include Reckitt Benckiser and Xbox. As well as Engine, Dutton has worked at Leo Burnett and…

Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover that the two ad holding companies have cut 10,000 roles over last year’s course of the pandemic. The cost of such exits usually comes under “restructuring,” a handy euphemism. This isn’t surprising (and there may…

Fiona Johnston, who has been CEO of UM Australia since 2017, has been appointed by IPG Mediabrands as chief growth officer global/EMEA. It’s a new role that includes working with IPG on group co-ordination. Australia is becoming a breeding ground for global agency talent, with DDB Worldwide recently promoting Marty O’Halloran to global…

No sooner had PM Boris Johnson announced that 21st June would be the end of lockdown, than PR firm Taylor Herring tweeted that it would be closing its offices on 22nd June. Seen here at an awards show, they are obviously an agency that likes to have a good time, and what a brilliant idea ... The post It's party time! Taylor Herring declares a…

Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in more traditional forms of advertising, their reliance on influencers to reach their…

Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic ad spending and here’s new international effort from Wieden+Kennedy London to coincide with the launch of Coca-Cola Zero Sugar. Featuring Tyler, The Creator (no, me neither.)…

It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you underestimate the Cupertino giant at your peril and now there are 100 million or so users. And, as with everything Apple, new and more wondrous variants appear with disheartening regularity. The new 6 will set you back £380 or…