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More About Advertising
More About Advertising set out to be the alternative voice of advertising, marketing and media nearly ten years ago and since then has developed into one of the main sources of news, information and insight into these industries globally.
Kaizen wins Adidas digital task in Europe
Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO.
Kaizen CEO and founder Peter Reis- Campbell says: “It’s an exciting time for…
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Ad Net Zero names signatories and firms up action plan
Since its launch in November, the Ad Net Zero initiative, set up by the Advertising Association, ISBA and the IPA to help reduce carbon emissions in the ad industry, has signed up a good list of supporters — who are also donating funds — although there are some notable exceptions.
Holding companies Dentsu, WPP, Havas, Accenture…
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Vodafone and Disney’s Neo isn’t a model to follow
Vodafone and Disney are launching a “smart kids watch” called Neo. with a campaign by One Green Bean. In it they venture into that trickiest of territory (for a commercial), idiots from an agency making a commercial. Only this time it’s kids. Model David Gandy is the one who’s forgotten never to work with children ...
The post Vodafone and Disney's…
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South African agency Clockwork launches in UK
Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of the South African agency outside its homeland. Clockwork was founded in 2010. UK clients already include Reckitt Benckiser and Xbox.
As well as Engine, Dutton has worked at Leo Burnett and…
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Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover that the two ad holding companies have cut 10,000 roles over last year’s course of the pandemic.
The cost of such exits usually comes under “restructuring,” a handy euphemism.
This isn’t surprising (and there may…
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IPG Mediabrands appoints Australia CEO to global chief growth officer
Fiona Johnston, who has been CEO of UM Australia since 2017, has been appointed by IPG Mediabrands as chief growth officer global/EMEA. It’s a new role that includes working with IPG on group co-ordination.
Australia is becoming a breeding ground for global agency talent, with DDB Worldwide recently promoting Marty O’Halloran to global…
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It’s party time! Taylor Herring declares a midsummer, post-lockdown bank holiday
No sooner had PM Boris Johnson announced that 21st June would be the end of lockdown, than PR firm Taylor Herring tweeted that it would be closing its offices on 22nd June. Seen here at an awards show, they are obviously an agency that likes to have a good time, and what a brilliant idea ...
The post It's party time! Taylor Herring declares a…
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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for posts. Influencer marketing has become big business and, with the pandemic making it more difficult for brands to engage in more traditional forms of advertising, their reliance on influencers to reach their…
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W+K crafts another punchy 30 seconds for Coke – now let’s have a proper campaign
Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic ad spending and here’s new international effort from Wieden+Kennedy London to coincide with the launch of Coca-Cola Zero Sugar.
Featuring Tyler, The Creator (no, me neither.)…
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Apple redefines the future of health – with its watch
It’s fair to say that the world was somewhat underwhelmed when the Apple Watch first appeared in 2015 but you underestimate the Cupertino giant at your peril and now there are 100 million or so users. And, as with everything Apple, new and more wondrous variants appear with disheartening regularity. The new 6 will set you back £380 or…
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