Snickers: You're Not You When You're Hungry

Snickers: You're Not You When You're Hungry
Snickers: You're Not You When You're Hungry


You’re not you when you’re hungry is up high on the league table of brilliant brand ideas that keep on giving across the globe, and BBDO Dublin have spun a very Irish take – a series of posters paying their respects to some very important Irish locations and rivalries. What could possibly (stomach rumbles) go wrong?

Snickers fired the first shot by trolling some of Ireland’s best known sporting rivalries and placed 48 sheets supporting their fiercest rivals at their own home sporting grounds. Outdoor ads supporting soccer team Dundalk F.C showed up at the hallowed sporting grounds of Turners Cross, home to their fierce rival, Cork F.C. Meanwhile back in Dublin’s Tolka Park, Shelbourne F.C had to cope with support for their rivals Bohemian F.C right outside their own entrance. The campaign has sent locals in their droves to social media to query the mistakes.

Outdoor advertisement created by BBDO, Ireland for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: BBDO Dublin, Ireland

Account Director:
Alyson Rice

Account Executive:
Emma Pembroke

Executive Creative Director:
Dylan Cotter

Creative Director:
Colm O’Gaora

Art Director:
Fionan Healy, Ivona Poljak

Kevin O’Connor, Isabel Harvey

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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