SPAR: The Milk Book

SPAR: The Milk Book
SPAR: The Milk Book


Futura DDB Ljubljana and Spar Slovenia launched a new type of book that every household in Slovenia would read - a story printed on the milk packaging, with the intention to remind and encourage the residents to read more. The latest research from OECD discovered that Slovenia scored below average in literacy in comparison to other European countries [1], as one out of every four Slovenians had issues with basic literacy.

Design advertisement created by DDB, Slovenia for SPAR, within the category: Public Interest, NGO.

Advertising Agency: Futura DDB, Ljubljana, Slovenia

Creative Director:
Robert Bohinec

Art Director:
Robert Križmančič

Maruša Koželj

Janez Vizjak, Iztok Perko

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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