Sydney Beer Co.: Summer Price Index


January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the ‘Summer Price Index’, a tactical heat-related pricing system for the city’s heat-wave season.

In short, when the temperature goes up, the beer price comes down.

Digital advertisement created by BD, Australia for Sydney Beer Co., within the category: Alcoholic Drinks.

Advertising Agency: BD, Sydney

Creative Director:
Tom Hoskins

Sionen Adijans

Tom Hoskins

Digital Designer:
Aaron McCann

Digital Manager:
William Turner

Senior Web Developer:
Joseph Hong

Content Direction:
Beau Simmons

Senior Account Manager:
Sarah Calver

Agency Producer:
Anna Francis

Song Zu

White Chocolate

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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