The Times of India: Times Out & Proud

The Times of India: Times Out & Proud
The Times of India: Times Out & Proud
The Times of India: Times Out & Proud
The Times of India: Times Out & Proud

Description

A majority of the LGBTQ community is still living a life of discrimination and constantly worrying about how their choices may impact their loved ones. Today, the LGBTQ community across the world has been striving for one goal that most of us take for granted: Acceptance.
On the occasion of International Day Against Homophobia (IDAHO), The Times of India (TOI), India’s iconic media house in collaboration with FCB Ulka, launched the initiative “Times Out & Proud” that gives hope of an inclusive society. This campaign is aimed to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On May 17, 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this campaign, TOI hopes to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.

Integrated advertisement created by FCB, India for The Times of India, within the category: Media.

Advertising Agency: FCB India



Creatives:
Fred Levron, Swati Bhattacharya, Keegan Pinto, Jason Samuel, Vishakha Khattri, Anindya Banerjee, Shailesh Khandeparkar, Nikhil Kerkar, Amol Annaldas



Account Management:
Rohit Diveker, Raghav Mahendra



Director:
Jaydeep Sarkar



Producers :
Prithvi Raj Luthra, Radhika Puri



Production House :
Native Films


Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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