Toyota Reveals 2020 Corolla with Major Push » World Branding Forum
Toyota has launched a creative campaign around its 2020 Corolla, with Saatchi & Saatchi, Burrell Communications, and its other agencies.
Toyota has debuted Greater Than, a campaign around its new and improved 2020 Corolla. Capturing its bumper-to-bumper and wheels-to-roof transformation, the push uses cross-agency approach which invites fans to rediscover the model through a fresh perspective.
The exercise involved Saatchi & Saatchi, Burrell Communications, Conill Advertising, and Intertrend. Zenith Media handled television and outdoor media buys. A series of broadcast and digital spots were created for a trans-cultural mainstream audience. View the ads here:
“The all-new Corolla sedan dares to make life a little more adventurous. Given how popular the Corolla sedan is, this campaign really turns up the volume and inspires drivers to leave their mark,” said Ed Laukes, Group Vice President of Toyota Division Marketing.