Volkswagen: Power to the People


Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. We showed off the 2019 Jetta GLI’s thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault – and one unique twist. We shot a high-performance car commercial… and we let the people from the town film it.

Film advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Canada, Toronto, Canada

Chief Creative Officer:
Brent Choi

VP, Creative Director:
Erin Kawalecki

Eric Grimes

Art Director:
Carla Rimando

Agency Producer:
Sumit Anjwani

Agency Producer:
Shaya Omidvar

Agency Producer:
Julia Morris

Group Account Director:
Ben Archer

Account Coordinator:
Ines Khadr

Project Manager:
Ann Harrison

Kristian Visconti

Social Media Strategy:
Steph Joudrey

Media Company:

Production Company:
Hoonigan Media Machine

Brian Scotto

Director of Photography:
Pierre Wikberg

The people of Sorel-Tracy, QC

Executive Producer:
Gil Marsden

Line Producer:
Sebastien Poussard

Post-Production Company:
Hoonigan Media Machine

Keegan Wilcox

Jerimiah Morey

Audio House:
Hoonigan Media Machine

Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC

VFX/Animation Co:
Hoonigan Media Machine

Sound Mix:
Barry Neely

Sound Design:
Randy Torres

Production Designer:
Melissa Broker

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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