Volkswagen: Power to the People

Description

Other car companies use exotic backgrounds, fake locations, and elaborate CGI to create excitement. With Volkswagen, all you need is the right car and a little imagination. We showed off the 2019 Jetta GLI’s thrilling performance using a real town, with real people, driven by hometown girl and Nascar driver Maryeve Dufault – and one unique twist. We shot a high-performance car commercial… and we let the people from the town film it.

Film advertisement created by DDB, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Canada, Toronto, Canada



Chief Creative Officer:
Brent Choi



VP, Creative Director:
Erin Kawalecki



Copywriter:
Eric Grimes



Art Director:
Carla Rimando



Agency Producer:
Sumit Anjwani



Agency Producer:
Shaya Omidvar



Agency Producer:
Julia Morris



Group Account Director:
Ben Archer



Account Coordinator:
Ines Khadr



Project Manager:
Ann Harrison



Strategy:
Kristian Visconti



Social Media Strategy:
Steph Joudrey



Media Company:
Touché



Production Company:
Hoonigan Media Machine



Director:
Brian Scotto



Director of Photography:
Pierre Wikberg



Cameraman:
The people of Sorel-Tracy, QC



Executive Producer:
Gil Marsden



Line Producer:
Sebastien Poussard



Post-Production Company:
Hoonigan Media Machine



Editor:
Keegan Wilcox



Colourist:
Jerimiah Morey



Audio House:
Hoonigan Media Machine



Talent:
Maryeve Dufault, Eric Dufault, The people of Sorel-Tracy, QC



VFX/Animation Co:
Hoonigan Media Machine



Sound Mix:
Barry Neely



Sound Design:
Randy Torres



Production Designer:
Melissa Broker


Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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