85% men feel regret or remorse after hitting their partner. These feelings, apologies and promises to change, are part of the cycle. They do not indicate change. Some men even try to buy themselves out of these situations with expensive material things, thinking that it makes up for their strong fists. But they don’t. They just make the whole situation look much more silly and dull than it already is.
Art Director/Designer: Gustavs Kibilds
Copywriter: Miks Ozolins