WWF: Detox Hour (Earth Hour)


Earth Hour is a global event, attracting millions of people around the globe to ecological problems.

But in Russia people don't’ get engaged in action that much. Because average Russian spends 6 hours 29 minutes online every day*. Endless emails & notifications grab away our attention from things that really important - ecological problems.

How can we disconnect peoplzse from the web and reconnect them with nature?

Introducing Detox Website by WWF.

First ever branded web site that works ONLY offline.

This year we made official Earth Hour page in Russia visible only when you disconnect the internet. See hidden content, that explains simple steps each can do in 60 minutes to change the situation. Detox website is possible with a special smart script, that shows content when the device is offline - same as with Google Chrome disconnect page.

Digital advertisement created by 24ttl, Russia for WWF, within the category: Public Interest, NGO.

Advertising Agency: 24ttl, Russia

Creative Director:
Peter Farbey

Art Director:
Sergo Korovets

Peter Farbey

Creative Group Head:
Igor Popov

Project Manager:
Alex Popov

General Producer:
Yury Shishkin

Images are for reference only.Images gathered automatic from google.All rights on the images and the contents are with their original owners.

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