YSL Beauté and Kaia Gerber Hit the Road » World Branding Forum







YSL Beauté has teamed up with ambassador, Kaia Gerber, and beauty director, Tom Pecheux, for a journey carved around makeup and music.

Its first such promotional effort this year, YSL Beauté is collaborating with its makeup ambassador, Kaia Gerber, and global beauty director, Tom Pecheux, to introduce a road trip which places the brand in the path of the music lovers. The campaign features a desert theme and beauty station.

A popup store is included in the mix. While discovering Gerber and her campaigns, fans will also have the opportunity to experience the latest and bestselling makeup essentials from YSL Beauté. Two special looks have been developed in tandem with the push and for social media engagement:

  • Watch Me Glow
  • Feel My Beat
The latest from YSL Beauté with new looks by global beauty director, Tom Pecheux.
The latest from YSL Beauté with new looks by global beauty director, Tom Pecheux.

Beyond the products, visitors will experience interactive moments such as an exclusive makeup vending machine, a virtual mirror to instantly try on over 50 shades, and more.





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